Keyword: Humor in Advertising

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Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
N. Senthilkumar, S. Venkatesh
Online Journal of Communication and Media Technologies, Volume 7, Issue 2, April 2017, 71-95
DOI: https://doi.org/10.29333/ojcmt/2592
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